Petite Noir shares video for, ‘Best’
We are pleased to share the Petite Noir video for ‘Best’, the second track to be heard from his forthcoming debut album, ‘La Vie Est Belle / Life Is Beautiful’, released on 11th September 2015).
The stunning video, directed by Travys Owen with art direction by Rochelle Nembhard, explores the modern day ‘Noirwave’ Africa. It examines the perception of Africa as a ‘dark continent’, largely unknown, exotic and distant. It shows the forward-thinking, progressive Africa and illustrates what Ilunga calls the ‘Noirwave’ movement. It looks at how only through visiting the continent can anyone gain a sense of one of its most fascinating features, that of its split identity; how incredibly and indescribably beautiful it is on the one hand, yet on the other hand, how raw and unforgiving it can be.
Director Travys Owen says, of the video: ‘We wanted to make 4 distinct ‘tribes’ of people. This allowed us to create a visual journey that Yannick is on, running through all of these different landscapes and allowed us to create these rich scenes which were very different from each other. The four main elements in the video are Fire, Malachite (earth/rock), Water & Gold. The video is about Yannick’s journey through all of these landscapes meeting all of these different tribes.’
Rochelle Nembhard explains further: ‘I wanted to break all boundaries in how we portrayed the continent and her people. The video showcases the beauty of the continent, the richness in her landscapes, the sacredness of her culture, the immense diversity of her tribes and the natural inherent beauty and style of her people.’
Recorded at Box Ten Studios in London with Oli Bayston (Boxed In) and Leon Brichard (Ibibio Sound Machine), ‘La Vie Est Belle / Life Is Beautiful’ is a highly accomplished album with a unique concoction of influences. The record seamlessly fuses intricate contemporary electronics and raw post-punk energy with Yannick’s stirring, soulful vocals and African shuffles that echo his homeland. Named after a revered Congolese film of the same name, the album is both a beacon and a vessel of inspiration, offering empowerment to those who need it.
La Vie Est Belle / Life Is Beautiful represents the first full expression of what the half-Congolese, half-Angolan, Cape Town-residing, Ilunga calls ‘Noirwave’, which is more of a concept than a specific sound. Inspired by innovators like Mos Def and legends Fela Kuti and Tabu Ley, Noirwave encompasses a ‘new African aesthetic’, plain and simple. ‘I think for me, it's just the story their music tells and the sense of freedom. It's about seeing the positive in dark times’.
Petite Noir will be playing live throughout the Summer and Autumn in support of ‘La Vie Est Belle / Life Is Beautiful’, including a London show at The Lexington on 15th September. Tickets for all shows are available HERE. Full live dates are as follows:
Sun 23 August 2015 NYC, USA – Afropunk
Tue 15 September 2015 London, UK - Lexington
Wed 16 September 2015 Glasgow, UK - Stereo
Thu 17 September 2015 Manchester, UK - Deaf Institute
Mon 21 September 2015 Paris, France - Badaboum
Tues 22 September 2015 Brussels, Belgium - Botanique/Witloofbar
Thu 24 September 2015 Amsterdam, Netherlands - Melkweg
Fri 25 September 2015 Hamburg, Festival, Germany - Reeperbahn Festival
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